Article Sidebar

Submitted
Sep 9, 2024
Accepted
Sep 9, 2024
Published
Jun 30, 2024
Journal Download
Download PDF
Journal Statistic
Read Counter : 8 Total Download : 16

Main Article Content

Abstract

Background. The decision-making process for purchasing healthcare services involves a complex evaluation of available alternatives, influenced by factors such as perception, attitudes, and social, cultural, personal, and psychological factors. This study aims to identify and analyze the impact of consumer behavior factors on the purchase decisions for inpatient services at RSUD Haji Makassar. Consequently, this research is expected to provide valuable insights for the hospital to improve service quality and marketing strategies to retain and attract consumer interest.


Method. This study employs a quantitative approach with a survey design to collect data from respondents who are general patients that have used inpatient services at RSUD Haji Makassar. The sample consists of 88 respondents, and data analysis is conducted using chi- square analysis.


Results. The findings indicate a significant influence of cultural factors on purchase decisions at the Inpatient Installation of RSUD Haji Makassar. There is also a significant effect of social factors on purchase decisions. Personal factors have a significant impact on purchase decisions, and psychological factors significantly influence purchase decisions at RSUD Haji Makassar.


Conclusion. Cultural, social, personal, and psychological factors all significantly affect the purchase decisions for healthcare services at the inpatient installation of RSUD Haji Makassar.


Recommendation: Develop services tailored to individual patient needs and preferences, including flexible care options. Address patient concerns, maintain high healthcare service standards, and build consumer trust by consistently providing excellent service.

Keywords

1) Consumers; 2) Purchasing; 3) Hospitals

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Khairul, A. K. M., & Muhammad Saputra. (2024). PENGARUH FAKTOR PERILAKU KONSUMEN TERHADAP KEPUTUSAN PEMBELIAN PELAYANAN DI INSTALASI RAWAT INAP RSUD HAJI MAKASSAR. Public Health And Medicine Journal, 2(2), 105=115. https://doi.org/10.59583/pama.v2i2.125
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

Journal References

  1. Anhari, Agus, dkk. Analisis Pandangan Konsumen Di Rumah Sakit Umum Muhammadiyah Yogyakarta. Jurnal Fokus Manajemen Bisnis, 2020.
  2. AZIMA, Nishfa Syahira; FURNAMASARI, Yayang Furi; DEWI, Dinie Anggraeni. Dampak Masuknya Budaya Asing Terhadap Nasionalisme Indonesia Di Era Globalisasi Jurnal Pendidikan Tambusai,. 2021.
  3. DAWATI, Faini, dkk. Pengaruh Perilaku Konsumen Terhadap Keputusan Pembelian Busana Muslim Di Pasar Aceh. 2020. PhD thesis. uin Ar Raniry.
  4. ERNAWATI, Reni; DWI, Anastasia Bernadin; ARGO, Jenji Gunaedi. Analisis Pengaruh Promosi, Harga Dan Citra Merek Terhadap Keputusan Pembelian Pada Situs E-Commerce Zalora Di Jakarta.Business Management Analysis Journal (BMAJ), 2021.
  5. ESTY, Rien. Pengaruh Kualitas Pelayanan Jasa Kesehatan Terhadap Kepuasan Pasien Rawat Inap Di RSUD Selasih Kabupaten Pelalawan Riau. 2023. tesis doktoral. institut kesehatan helvetia medan.
  6. FUADAH, Aliya Zahro; WIJAYA, Satriya; FASYA, Abdul Hakim Zakkiy. Pengaruh Faktor Sosial Dan Psikologis Terhadap Pemanfaatan Pelayanan Kesehatan Pada Pasien Rawat Jalan Di Rumah Sakit Umum Haji Surabaya. jurnal Kesehatan Global, 2022.
  7. Galang, Tanjung. Pengaruh Youtube Beauty Blogger Terhadap Kesediaan Konsumen Untuk Membeli Dan Dampaknya Pada Keputusan Pembelian Produk (Studi Pada Viewer Youtube Channel Wardah Suhay Salim). 2021. doctoral thesis. Sekolah Tinggi Ilmu Ekonomi Jakarta, Indonesia.
  8. GUNAWAN, Didik. Keputusan Pembelian Konsumen Marketplace Shopee Berdasarkan Pemasaran Media Sosial. Pt Inovasi Pratama Internasional, 2022.
  9. ILMI, Andi Irba Haifah. Hubungan Kinerja Perawat Dengan Motivasi Kerja Di Rumah Sakit Haji Makassar Provinsi Sulawesi Selatan. Tesis Doktoral. 2021. Universitas Hasanuddin. Republik Indonesia. Undang-Undang Republik Indonesia Nomor 36 Tahun 2009 Mengenai Kesehatan. Jakarta, Republik Indonesia, 2009.
  10. LASE, Adri Yeri Pratama. Pengaruh
  11. Layanan Purna Jual Terhadap Loyalitas Konsumen Pada Asus Service Centre Kota Jambi. Ilmu Manajemen dan Mahasiswa. Jurnal Penelitian (SMS), 2020. LESTARI, Putri;
  12. SAIFUDDIN, Muchammad.(1) Penerapan Strategi Promosi Produk Dalam Proses Keputusan Pembelian Melalui Digital Marketing (Pada Masa Pandemi Covid'19). Jurnal Manajemen dan Inovasi (MANOVA), 2020.
  13. LOLOWANG, Isye R. Pengaruh Persepsi Dan Preferensi Konsumen Terhadap Keputusan Pembelian Perumahan Tipe Premium (Studi Pada Konsumen Di Kawanua Emerald City Akrland Manado) Jurnal Riset Bisnis dan Manajemen,. 2019.
  14. Nugroho, Benny. Dampak Adopsi Persepsi Dan Perilaku Konsumen Terhadap Penggunaan Pembayaran Digital (Studi Pada Pengguna Platform Pembayaran Digital DANA Di Kota Rajeg, Provinsi Tangerang). 2022. Disertasi Doktor. Sekolah Tinggi Ilmu Ekonomi Indonesia, Jakarta.
  15. NURFADILAH, Salsa Dewi. Analisis Perubahan Perilaku Konsumen E- Commerce Pada Masa Pandemi Covid-19 (Studi Pada Konsumen Shopee Di Kota Sukabumi).International Journal Administrasi Bisnis & Organisasi, 2021. Sparjana, I. dan I. Pengaruh Persepsi Terhadap Kualitas Dan Harga Produk Promosi Terhadap Keputusan Pembelian Roti Croissant Di CV Pelangi Rex Bakery, Denpasar. 2022. Disertasi Doktor. Universitas Mahasaraswati Denpasar.
  16. TANADY, Edi Sucipto; FUAD, Muhammad. Analisis dampak citra merek dan kualitas layanan terhadap keputusan pembelian Tokopedia di Jakarta. Terdapat di Jurnal Manajemen,2020.
  17. WULANSARI, Ayu. Pengaruh Store Ambience, Lokasi Dan Kualitas Produk Terhadap Keputusan Pembelian Dalam Perspektif Islam (Studi Kasus Konsumen Mcdonald Salemba). 2022.