Pengaruh Kepuasan Kerja Karyawan terhadap Kelayakan Bisnis UMKM Kuliner Bakso

Abstract

The purpose of this study is to determine the impact of employee job satisfaction on the feasibility of MSME firms in Makassar. The variables in this study are employee job satisfaction (x) and company feasibility (y). The population of this study is all about Makassar. The sampling technology used a proportional sampling technique using 37 samples. The data recording techniques used were questionnaires. The data analysis techniques used are hypothetical tests consisting of simple linear regression analysis, coefficients of determination, and T-test. Based on the results of a simple linear regression analysis, the equation model y = 3.345 +0.825x is obtained. In other words, for each additional job satisfaction value, the company's feasibility value increases by 0.825. From the analysis of the coefficient of determination (R2), the value R2 = 61.4% is preserved. In other words, employee job satisfaction contributes 61.4% to the company's ability to live, with the remaining 38.6% being influenced by other factors. In the meantime, a significant value of 0,000 from the results of the t-test analysis.