Article Sidebar

Submitted
Aug 13, 2024
Published
Jun 30, 2024
Journal Download
Download PDF
Journal Statistic
Read Counter : 52 Total Download : 39

Downloads

Download data is not yet available.

Main Article Content

Abstract

This study aims to find out and analyze the influence of Customer Reviews and buying interest on TikTok Shop online purchase decisions in S1 students of STIE AMKOP Makassar management. The method used in this study is using a quantitative approach method. The population in this study is S1 management students of STIE AMKOP Makassar with a total of 94 respondents. The data analysis technique of this study uses Multiple Linear Regression. The results of this study show that partially Customer Review has a positive and significant influence on TikTok Shop Online Purchase Decisions, buying interest has a positive and significant influence on TikTok Shop Online Purchase Decisions, and simultaneously Customer Reviews and buying interest have a positive and significant influence on TikTok Shop Online Purchase Decisions in S1 students of STIE AMKOP Makassar management.

Keywords

Customer Review; Buying Interest; Purchase Decision

Article Details

Creative Commons License

This work is licensed under a Creative Commons Attribution-NonCommercial 4.0 International License.

How to Cite
Irvan, N. F., Limbong, M., Misi, H. L., & Sabil, M. (2024). Pengaruh Customer Review dan Minat Beli terhadap Keputusan Pembelian Online. Management and Accounting Research Statistics, 4(2), 60–70. https://doi.org/10.59583/mars.v4i2.115
Download Citation
Endnote/Zotero/Mendeley (RIS)
BibTeX

Journal References

  1. Amin, D. E. R., & Fikriyah, K. (2023). Pengaruh Live Streaming Dan Online Customer Review Terhadap Keputusan Pembelian Produk Fashion Muslim (Studi Kasus Pelanggan TikTok Shop di Surabaya).
  2. Ardianti, A. N. dan Widiartanto, W. 2019. Pengaruh Online Customer Review dan Online Custome rRating terhadap Keputusan Pembelian melalui Marketplace Shopee (Studi pada Mahasiswa Aktif FISIP Undip). Jurnal Ilmu Administrasi Bisnis, article/analisis-jalur-path-analysis-metodologi-penelitian.
  3. Bahari, M. F., & Dermawan, R. (2021). Pengaruh Online Customer Review dan Online Customer Rating terhadap Keputusan Pembelian Pada Aplikasi Tokopedia di Kecamatan Tanjunganom Kabupaten Nganjuk. SEIKO: Journal of Management & Business.
  4. Daud, D. (2018). Promosi Dan Kualitas Layanan Pengaruhnya Terhadap Keputusan Konsumen Menggunakan Jasa Pembiayaan Pada Pt. Bess Finance Manado. Jurnal Riset Ekonomi, Manajemen, Bisnis Dan Akuntansi,
  5. Daulay, N. 2019. Pengaruh Online Customer Review, dan Online Customer Rating terhadap KeputusanPembelian melalui Marketplace Shopee. Jurusan Ilmu Administrasi Bisnis, Fakultas Ilmu Sosial dan Ilmu Politik, Universitas Sumatra Utara.
  6. Lestari, W., Lukitaningsih, A., & Hutami, L. T. H. (2023). Pengaruh Online Customer Review, Online Customer Rating, dan Price Consciousness terhadap Keputusan Pembelian. Al-Kharaj: Jurnal Ekonomi, Keuangan & Bisnis Syariah.
  7. Meirichi, Rona Adhim, and Septi Kurnia Prastiwi. Pengaruh online customer review, online customer rating, dan brand image terhadap keputusan pembelian produk @ bataofficialstore tiktok shop.
  8. Misbahuddin (2016). Metode dan Teknik perumusan laporan penelitian, BP UNM Makassar.
  9. Misbahuddin ,2013. Analisis Data Penelitian Dan Statistik ,PT.Bumi Aksara Jakarta.
  10. Mokodompit, H. Y., Lapian, S. V. J., & Roring, F. (2022). Pengaruh Online Customer Rating, Sistem Pembayaran Cash On Delivery Dan Online Customer Review Terhadap Keputusan Pembelian Di Tiktok Shop (Studi Pada Mahasiswa Dan Alumni Equil Choir Feb.
  11. Putri, P. M., & Marlien, R. A. (2022). Pengaruh Digital Marketing terhadap Keputusan Pembelian Online. Jesya (Jurnal Ekonomi Dan Ekonomi Syariah)
  12. Shafinazh, N. 2020. Pengaruh promosi Shopee “tanggal- tanggal istimewa” Terhadap minat beli mahasiswa fakultas imu social dan ilmu politik Universitas Sumatera Utara.Skripsi.Universitas Sumatera Utara.
  13. Shafinazh, N. 2020. Pengaruh promosi Shopee “tanggal-tanggal istimewa” Terhadap minat beli mahasiswa fakultas imu social dan ilmu politik Universitas Sumatera Utara.Skripsi.Universitas Sumatera Utara.
  14. Shinta, A. (2011). Manajemen pemasaran. Universitas Brawijaya Press. Febtiani, T. A. Pengaruh Online Customer Review Terhadap Keputusan Pembelian.